Luxury sales are recovering

Luxury sales are recovering. According to just announced a wave of luxury goods group earnings, LVMH in the first quarter of 2017 revenue rose 15%, and has been very positive in the social media, but the performance is poorly satisfactory Burberry has finally heard good news: On the 31st of the 2016 second half of the fiscal year, the brand revenue rose 14%.

But the performance of the most dazzling is still Kai Yun Group. In the latest release of the 2017 Q1 earnings, for the open cloud contributed one-third of the revenue of Gucci made 20 years the largest revenue growth: 48.3%. Which makes the entire group’s revenue growth of 31.2%.

Two years ago, Gucci creative director Alessandro Michele just completed in March this year, his Milan headquarters show the first autumn and winter show. The brand has also been more active in social media marketing, with alien models, Meme art and other forms through the official Instagram account to promote clothing and watches, and follow the “political correct” trend in the latest ads all enabled black models.

Although some fashion commentators believe that Michele’s “extreme” in the continuation of a few quarters after the people feel tired, but the enthusiasm of consumers diminished rather than increase. In the Q1 earnings, Gucci’s all product categories have double-digit growth, and full-price merchandise sales significantly improved. From the geographical point of view, the largest increase in sales in Western Europe, reaching 66.4%; followed by the Asia-Pacific, reaching 63.1%. The report also mentioned that the brand “whether in the local consumers or tourists, the Millennium generation or other age groups, are good.”

The CEO of kaiyun Group is confident of the future development

Bernard Arnault, CEO of the French luxury giants LVMH Group, said recently that despite the Group’s excellent performance in the first quarter, it remained cautious throughout the year and warned that the luxury market could usher in the 2008 financial crisis Maximum adjustment.

But the French luxury goods group Kering (open cloud) CEO François-Henri Pinault in the just-concluded general meeting to show full confidence, especially for its star brand Gucci and Yves Saint Laurent (hereinafter referred to as YSL) high-profile optimistic.

In 2016 fiscal year, Kaiyun Group’s sales grew 6.9% to 12.385 billion euros, Gucci and YSL growth were 12.3% and 25.3%. On Tuesday, Kaifeng Group announced key financial data for the first quarter of fiscal year 2017, with total sales of € 3,574 million, up 31.2% year-on-year and 28.6% growth at constant exchange rates. The division is expected twice. While sales of Gucci and YSL increased by as much as 51.4% and 35.4% respectively.

Such a huge increase so that many people have the same question: how can such a rapid growth can last long? At the shareholders’ meeting on Thursday, Pinault said: “Gucci still has a lot of room for growth, growth may even further accelerate last year, we significantly enhance the efficiency of the store this year will continue to work in this area. We have found the opportunity to further enhance the overall performance of all regions, markets and various types of goods, and I believe that we have found the right direction of development.